We got to photograph the coolest birthday party ever, inside the amazing world of Italian coffee: Lavazza!
Some celebrations stay with you because of their elegance; others because of the sheer joy in the room. This one, photographed by my team and me in 2022, had both. The theme was a 1970s throwback, and the guests embraced it completely: bold prints, afro wigs, sequins and a dance floor that never emptied.
The birthday girl, Micaela, was celebrating s milestone birthday, and for us it was a reunion. We had photographed her wedding in 2020 at the Venaria Reale, during a difficult and uncertain time for everyone. Despite the circumstances, it was a truly special day, and being invited back to tell another chapter of her story meant a great deal to us.
This time the setting was the Nuvola Lavazza in Turin, the striking headquarters of the iconic Italian coffee brand. With around 30,000 square meters of contemporary architecture, it offered plenty of space for music, performances and dancing.
The entertainment, curated by Nuart Events, kept the energy high from the first song to the last, with performances that had every generation laughing and dancing together. The dinner was signed by the three-Michelin-star restaurant Da Vittorio, a guarantee of excellence that turned the evening into a true culinary experience.
The entire event was planned and coordinated by Paola Rovelli Events, whose attention to detail allowed Micaela and her guests to simply enjoy the night.
For a photographer, parties like this are a gift: genuine laughter, spontaneous moments and a family celebrating together. It was, without doubt, a night to remember.
